Yopp’s Logo & New Website Design are Here!

Yopp's logo: A pair of light brown rocky mountains with a dark red Y in the center, outlining the V- shape between the mountains. Above the Y is a canary yellow sun, so that the letter Y looks like a person rejoicing. Above in Dark red letters is the word Yopp! All surrounded by a pale pink oval.

If you’re a regular reader of this blog, you may have noticed that things have changed a little bit around here! And that’s because Yopp now officially has its own logo!!!!

A few months ago, I began brainstorming ideas for potential merchandise for Yopp (specifics to be announced later) and realized that if I was going to make merch, I needed a logo. I really had no idea what I wanted in a logo and while I have some basic drawing and design skills, I’m really not enough of an artist to create a professional logo from start to finish.

I looked through some logo making tools online for ideas, brainstormed for a while until I came up with this sketch:

A pencil sketch on paper of the word Yopp with the letter Y perfectly lining up with two mountains behind it and a sun above the Y.

I took this design to the amazing Lauren Ashbury (be sure to check out the rest of her work here), and together we formulated this lovely new logo:

The name Yopp is a reference to Dr. Seuss’s “Horton Hears a Who” in which the smallest Who climbs to the highest peak in Who-ville, shouts “YOPP!” and that yopp is what pushes the Whos’ noise level over the threshold to where the other animals can hear them and begin to take their existence seriously. As I talk about in Yopp’s origin story, this image really reminded me of what it feels like to be a marginalized person fighting to be heard. It is terrifying and exhilarating and empowering and primal.

I wanted to capture that feeling in the logo, with the Y for Yopp and the rising sun forming a celebratory person shouting from the top of the mountains to everyone below. The oval and the ribbon (Lauren’s ideas) were a nod to Yopp’s connection to education and our own version of academics. And we kept primarily to the colors that have been associated with Yopp’s website design all along.

Now this logo can be displayed anywhere Yopp’s work goes!

Over the next few months, I’ll be working on developing merchandise using the new logo, including things like t-shirts, mugs, and tote bags! If you want to be the first to know about these developments and potentially even have input on what products are available, sign up for the $1 tier of my patreon! These patrons get the news about Yopp before anyone else does.

 

About the writer: Kella Hanna-Wayne is the creator, editor, and main writer for Yopp. In addition to creating a collection of educational resources for social justice, she works as a freelance writer specializing in content about her experience with disability, chronic illness, mental health, and trauma. Her work has been published in Ms. Magazine blog, The BeZine, Betty’s Battleground, and Splain You a Thing. You can find her @KellaHannaWayne on Facebook, Twitter, Medium, and Instagram.

At Yopp we're dedicated to providing educational material for social justice
that emphasizes the individual experience of lived oppression and helps you
understand the whole picture instead of memorizing do's & don'ts.